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Aerie hawk logo Custom CRM · dzn studios

A CRM tailored to your business.

Not a HubSpot template with 400 switches. Aerie is a CRM tailored to your business: your pipeline, your rules, your voice. Built around how you already sell, then put on autopilot.

See if Aerie fits Watch a lead get closed

20-minute call. No deck. No lock-in lecture.

  • AI writes the email, if you let it
  • Maps fills the New column
  • The card moves when the step is done

The honest bit

Tired of renting a spaceship to drive to the shop?

You paid for a “platform”. What arrived was a maze: Marketing Hub, Service Hub, Operations Hub, 400 automations, a reporting module nobody opens, and a renewal that quietly grew a digit.

Staff ask where that enquiry went. The thread lives in someone’s inbox. Follow-ups die in a spreadsheet. And the AI add-on wants another seat licence before it will send a polite email.

You do not need more features. You need a CRM tailored to your business: the few tools that match your sales cycle, with the same boundaries you would give a trusted member of staff.

The alternative

Aerie. A nest for every customer you actually have.

Named for a hawk’s lookout. One perch over leads, conversations and money - built by dzn studios, the same team that has shipped work since 2009.

Animated demo · Northline

A lead found on Maps. Closed over email.

AI is switched on. It writes as the studio would, stays inside the brief, and the card moves a column after every successful step: New, Contacted, Quoted, Signed, Paid.

aerie.northline · Sales

New 1

Harbor Advisory
Inbound form

Contacted 1

Field & Co
Waiting on reply

Quoted 1

Oak & Pine
Proposal sent

Signed 0

Paid 1

Whitmore Ltd
Invoice 1038
Email
Riverside Dental
Their email AI, on the brief

What you actually get

Not another dashboard. A colleague with your voice.

We sit with you, write down how a good day runs, and turn that into software. The AI does not “figure it out”. It follows the brief you would give a new hire.

AI conversations

A toggle. On, it talks. Off, it waits.

Flip AI on for a thread and Aerie writes in your voice, inside the rules you set: prices, tone, what it must never promise. Flip it off and the inbox is yours again. Every reply still files against the lead.

Leads that move

New, Contacted, Quoted, Signed, Paid - or name the columns yourself. After a successful step, the card walks on. No dragging on a Friday.

Same brief as a new hire

Rates, disclaimers, who we do not pitch. If the reply sits outside the brief, Aerie holds and flags a human instead of inventing an answer.

Maps scout

It can go and find the work.

Point Aerie at a patch of Google Maps - dentists in Manchester, roofers in Leeds, villas in the south. It pulls names, sites and emails into New, then starts the first conversation if you leave the toggle on.

Knowledge

A cloud of your data that answers honestly.

Price lists, house rules, the services you actually sell. Ask it anything. It cites your notes - or it says it does not know, the way a good member of staff would.

The money

Half the price of the platform you only half use.

HubSpot Professional for a small team routinely lands around £800–£1,300 a month once seats, contacts and the “you’ll want this hub too” conversation finish. Aerie is a built system, not a catalogue of add-ons.

Typical HubSpot Professional stack
£1,000+ / month
  • Seats for people who log in twice
  • Hubs you were told you would grow into
  • Onboarding billed separately
  • AI that does not know your pipeline exists
  • Leads still living in a shared inbox
Aerie · custom build
£449 / month
  • Your objects, your language, your rules
  • Email in the CRM, AI on a toggle
  • Maps scout for new leads
  • Pipeline that moves itself
  • No seat theatre. You own the brief.
Get a number for your business

Monthly from £449 after a scoped build. Most small teams land between half and two-thirds of what they were about to spend on a mid-tier HubSpot stack. Exact figure after a 20-minute fit call.

How it arrives

Three conversations. Then it is live.

01

We watch how you work

Who picks up, what must never be promised, where messages get lost. We write the brief in plain English before a single screen is drawn.

02

We build the perch

Pipeline, inbox, Maps scout, the knowledge cloud. Wired to email. Guardrails signed off by you, not by a prompt.

03

You leave. It stays on.

Staff get a tool they recognise. Leads get a reply at 11pm. You get a weekly picture instead of a login you dread.

Straight answers

Things people ask before they stop paying for seats.

No. Aerie is designed and built around your operation by dzn studios. We are not reselling a suite and hiding the logo. If a standard product already fits you perfectly, we will say so and save you the call.
Only on threads where the toggle is on. You write the brief: prices, tone, what it must never promise. Outside that brief it holds and flags a person. Flip the switch off and it sits quiet.
You name a trade and an area. Aerie reads public Google Maps listings, pulls the business into New, and can open the first email if AI is on. You choose the patch. You choose the pitch. Nothing goes out that you would not send yourself.
We import what you have - sheets, old CRMs, the inbox only one person understands. Clean enough to trust. Honest about the mess.
Agencies, clinics, trades, consultancies, anyone whose “CRM” is currently a shared inbox and a spreadsheet. If a good employee could learn your process in a week, we can encode it.
In infrastructure we control on your behalf, with access limited to named people. No training a public model on your pipeline. Details sit in the proposal, not in a blog footnote.

The next twenty minutes

Tell us what your current CRM gets wrong.

We will tell you, plainly, whether Aerie is the right build - or whether you should keep the tool you have and just turn half of it off.

A product of dzn studios · Manchester & Tenerife · since 2009

Sent. We will reply to the email you gave, usually within one working day.
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