Custom CRM · dzn studios

Your business is not a template.

HubSpot and its cousins sell you a universe of buttons. Your team uses four of them and ignores the rest. Aerie is a CRM built around the way you already work — then put on autopilot.

See if Aerie fits Watch it take a booking

20-minute call. No deck. No lock-in lecture.

Since 2009 dzn studios

200+ shipped projects

£449 typical monthly

~½ of HubSpot Pro

The honest bit

Tired of renting a spaceship to drive to the shop?

You paid for a “platform”. What arrived was a maze: Marketing Hub, Service Hub, Operations Hub, 400 automations, a reporting module nobody opens, and a renewal that quietly grew a digit.

Staff ask where the guest went. The WhatsApp thread lives on someone’s personal phone. The evening manager still writes names in a book. And the AI add-on wants another seat licence before it will say good evening.

You do not need more features. You need the few that match your floor, your kitchen, your sales cycle — with the same boundaries you would give a trusted member of staff.

The alternative

Aerie. A nest for every customer you actually have.

Named for a hawk’s lookout. One perch over leads, guests, messages and money — built by dzn studios, the same team that has shipped work since 2009.

Animated demo · Casa Luna

Saturday night, the owner is off.

A boutique hotel-restaurant on the coast. Aerie is on the floor with the same rules as the maître d’: window tables need a deposit after 7pm, kitchen must see dietary notes, never invent a discount.

aerie.casaluna · Front of house

Enquiry 2

James Carter

Wedding tasting · email

Sofia Laurent

Suite, 3 nights

Qualified 1

Daniel Morgan

Private dining · 12

Reserved +

Mei Chen

Fri 19:30 · T7

In house 1

Oliver Bennett

Garden room · night 2

WhatsApp

All guest messages land here

Guest WhatsApp Aerie, on the rules

What you actually get

Not another dashboard. A colleague with your voice.

We sit with you, write down how a good day runs, and turn that into software. The AI does not “figure it out”. It follows the brief you would give a new hire.

Inbox

WhatsApp, email and the front desk. One thread per person.

No more “who answered Elena?” Every message files against the guest, the booking and the pipeline. Staff see it. The AI sees it. You see it from the sofa.

Leads that move

Enquiry, quote, reserved, staying, loyal. Columns named in your language, not “MQL / SQL / Closed-Won”.

Autopilot with brakes

After hours, Aerie takes the booking, takes the deposit, takes the allergy. It will not invent a price you would not honour in the morning.

Hospitality & services

Reservations. Products. The awkward special requests.

Tables, rooms, treatments, retainers — modelled as they are in real life. Create the thing once. Let Aerie sell it, confirm it and remember who liked it.

Knowledge

A cloud of your data that answers honestly.

Menus, rates, house rules, “we never seat a walk-in on 12”, the wine that pairs with the beetroot. Ask it anything. It cites your notes — or it says it does not know, the way a good member of staff would.

The money

Half the price of the platform you only half use.

HubSpot Professional for a small team routinely lands around £800–£1,300 a month once seats, contacts and the “you’ll want this hub too” conversation finish. Aerie is a built system, not a catalogue of add-ons.

Typical HubSpot Professional stack

£1,000+ / month

Seats for people who log in twice
Hubs you were told you would grow into
Onboarding billed separately
AI that does not know Table 12 exists
Your WhatsApp still on a personal phone

Aerie · custom build

£449 / month

Your objects, your language, your rules
WhatsApp + email in the CRM
AI on the same brief as your staff
Reservations, products, lead flow
No seat theatre. You own the brief.

Get a number for your business

Monthly from £449 after a scoped build. Most hospitality and service businesses land between half and two-thirds of what they were about to spend on a mid-tier HubSpot stack. Exact figure after a 20-minute fit call.

How it arrives

Three conversations. Then it is live.

We watch how you work

Who picks up, what must never be promised, where messages get lost. We write the brief in plain English before a single screen is drawn.

We build the perch

Pipeline, inbox, bookings, products, the knowledge cloud. Wired to WhatsApp and email. Guardrails signed off by you, not by a prompt.

You leave. It stays on.

Staff get a tool they recognise. Guests get answers at 11pm. You get a weekly picture instead of a login you dread.

Straight answers

Things people ask before they stop paying for seats.

Is this another white-label HubSpot?

No. Aerie is designed and built around your operation by dzn studios. We are not reselling a suite and hiding the logo. If a standard product already fits you perfectly, we will say so and save you the call.

Can the AI take bookings while we are closed?

Yes — within the rules you set. Deposits after a certain hour, maximum party size, rooms that must not be sold as connecting, the wine list, the tone of voice. If it is outside the brief, Aerie holds and flags a human.

What about our existing guests and Excel?

We import what you have — sheets, old CRMs, the booking system that only one person understands. Clean enough to trust. Honest about the mess.

Who is Aerie for?

Independent hotels, restaurants, clinics, agencies, villa operators, anyone whose “CRM” is currently a group chat and a spreadsheet. If you have a process a good employee could learn in a week, we can encode it.

Where is the data?

In infrastructure we control on your behalf, with access limited to named people. No training a public model on your guest book. Details sit in the proposal, not in a blog footnote.

The next twenty minutes

Tell us what your current CRM gets wrong.

We will tell you, plainly, whether Aerie is the right build — or whether you should keep the tool you have and just turn half of it off.

A product of dzn studios · Manchester & Tenerife · since 2009